Should you develop a mobile app for your enterprise?

Nicholas Kalavas, CEO of CFM Group, writes:

Did you know that 68% of corporations have built-in mobile advertising and marketing of their technique ? Or that 80% of web customers personal a smartphone ?

But – are mobile apps obligatory for each enterprise? And largely, does your enterprise want one ?

As social media and digital advertising and marketing consultants, we have tried to offer you some helpful tricks to reply your questions. Read on to search out out!


  • Who is your audience?

Who are the folks you are concentrating on as potential prospects ? Are they related? Do they use smartphones ? If the solutions are sure, then your viewers is a good match for an app! This may very well be an environment friendly option to get your prospects engaged with your content material but additionally to make them loyal.

Try to verify your viewers would use your app… as a result of growing it doesn’t come low-cost!  If you don’t have any expertise or coaching in app growth, you would possibly contemplate hiring a skilled developer. Keep in thoughts that you aren’t solely going to spend on the software program but additionally on the upkeep as soon as it’s launched. Indeed, as soon as your app is printed, you nonetheless should replace your content material, monitor and analyse how your app is performing and so forth.

However, in case the prices would exceed your finances,  you can nonetheless promote your merchandise on mobile web sites.


What is your model picture? And largely, what picture do you need your enterprise to have? 

Launching an app would contribute to constructing an revolutionary and cutting-edge picture for your model. In reality, many corporations use apps extra with a purpose to create and unfold a trendy/ technologic picture than as a result of they’ve good app use circumstances.

Do your opponents use mobile apps? 

Competition springs innovation. And if your opponents have a mobile app, you would possibly contemplate creating one for a number of causes. First, enterprise mobile apps drive aggressive benefit, since they’re one of the crucial environment friendly means to have interaction with prospects.  Second, if your opponents have a mobile app technique,  it’s not an possibility. It’s a necessity for you to create one if you don’t need your prospects to be focused and engaged with their content material.


Launching your personal app may very well be actually helpful for your firm, however it may also be a appreciable lack of time, involvement and cash if you don’t handle to reply these questions proper. At CFMGroup, as digital advertising and marketing consultants, we might be delighted to advise and organize a FREE Consultancy assembly, ship me an electronic mail at or comply with me on Facebook, Twitter, LinkedIn and Instagram

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